Have you seen those pink clay masks getting around? Of course you have! Those little tubs full of millennial pink goodness have *literally* taken over the Internet. It seems like every time we scroll through Instagram we see an influencer talking about how it's the best face mask in the world. 

Pink Clay Masks are great for skincare and safe for sensitive skin, Australian pink clay is becoming one of the must-have products to include in your skincare routine. Whether it’s cleansing and detoxifying skin or preventing breakouts, Australian pink clay has many natural benefits for your skin. 

Generally regarded as the most gentle clay there is, pink clay is safe for all types of sensitive skin. This gentle clay contains silica, magnesium, selenium and zinc. Combining these ingredients makes pink clay great for skincare, in particular, the care of sensitive, dry or eczema-prone skin. 

Pink clay is a very mild combination of red and white clays. The combination helps to restore and replenish skin with moisture while also drawing out impurities. As pink clay is a mineral-rich composition, this skincare product helps to regenerate the skin for greater collagen production. 

Along with things like silica and magnesium, pink clay is rich in minerals such as kaolinite and calcite. Resulting in a composition that works wonders when it comes to detoxifying the skin and preventing breakouts. 

The traces of silica in pink clay work as a natural anti-inflammatory substance that also assists with retaining in moisture. The magnesium helps the skin retain its natural fatty acids while the selenium acts as an antioxidant that fights premature signs of ageing. Finally, the inclusion of zinc aids your skin’s healing process. Australian pink clay is a one-stop-shop for a brighter, clearer complexion that inspires a fresh and healthy glow. 

Why is Australian pink clay masks good for my skin?

Australian pink clay is so great for sensitive skin because of its versatility and gentle composition. Other types of clay such as the yellow and white variety have very specific uses and benefits, while pink clay is able to perform many skincare functions. 

- Fighting signs of stress

Pink clay is excellent for nourishing signs of stress while also soothing points of irritation. In addition, pink clay helps to regenerate the skin for greater collagen production, while also soothing signs of redness from skin irritations. 

- Balancing your natural oil production

Pink clay can improve the appearance of skin, but it also helps issues that start under the surface. As pink clay is great for exfoliating, a pink clay mask could rid toxins from the skin and in turn help towards rebalancing the skin’s oil production. Pink clay’s ability to absorb oil is a real game changer for those who suffer from an oily T zone. 

- Natural exfoliating properties

While being gentle on sensitive skin, pink clay also has exfoliating properties. Its slightly grainy texture will act as an exfoliant, drawing out impurities and removing dead skin. However, pink clay will not remove the skin’s natural oils. Which will instead offer a helping hand to those with tight, dry or dehydrated skin. 

At the end of the day, this combination of properties will provide a boost of natural minerals to the skin which will work to replenish the skin with much needed nourishment. This is because pink clay, while deeply cleansing pores, will not strip the skin of its own protective barriers.